Effective Date: June 4, 2020


LifeLine, LLC doing business as LifeLine Ambulance (“LifeLine,” “we,” “us,” or “our”) takes your privacy seriously. This Privacy Policy details how we handle and maintain the information collected when you visit or use our websites, including lifelineamb.org, as applicable, whether you access such websites via computer, mobile device or otherwise (collectively, the “Services”). This policy describes our disclosure policies, as well as the choices that you have regarding use, access, and correction of your information. This policy does not describe information collection policies and practices of websites and platforms that we do not provide, including those linked to or integrated with our websites. It also does not cover information you may choose to share with other users of the website.


We encourage you to review this Privacy Policy periodically. Your use of the websites or other  Services constitutes consent to the terms contained in this Privacy Policy. If you do not agree with the practices described in this Privacy Policy, you should not use our websites or Services. 


We may update this Privacy Policy periodically, and any changes will be reflected here. If the changes are significant we will provide a more prominent notice, and at our discretion may email you a direct notification.


Information We Collect


Information You Provide. We collect personally identifiable information about you which you affirmatively choose to submit to us, such as your name, e-mail address, and mailing address. We may record and maintain your order history. From time to time we may also automatically collect certain information that may be considered personally identifiable information, such as the IP address of your computer or network connection. 


Payment Processing Information. When you make a payment via Services, we may obtain your credit card and/or other payment information. 



Usage Information. We may collect other non-personally identifiable information such as the time and date of your visit, your location, the pages and other content that you access, and the number of times you return to the website. This information is used in the aggregate for our internal marketing and similar purposes. We may also integrate into the website technology provided by third parties (e.g., Google Analytics) to accomplish this information collection. 


How We Use Information We Collect


We use the information that we collect to provide you with the Services found on our websites, as well as to improve our sites and to learn about how they are used and accessed. We may also use information we collect to analyze user behavior as a measure of interest in and use of the websites and may disclose such analyses to advertisers or other third parties in the form of aggregate data, such as overall patterns or demographic reports that do not describe or identify any individual user.


We may share pertinent personal information with select affiliates and partners for the purposes of processing data for new or additional fundraising efforts, research, user support, account management, and similar. 


We do not sell, trade, share, or rent your personal information provided by you to us through our websites to third parties. We will only use your payment processing information with your explicit consent. 


We may disclose information about you to third parties if we have a good-faith belief that we are required to do so by law or legal process, to respond to legal claims, or to protect our rights, property, or safety, or the rights, property, or safety of others. We may disclose information about you to a successor organization in the event of a merger, acquisition, bankruptcy, or other sale or disposition of all or a portion our assets. The successor organization’s use and disclosure of your personal information will continue to be subject to this policy unless (i) a court orders otherwise, for example a bankruptcy court; or (ii) the successor organization gives you notice that your personal information will be subject to the successor organization’s own policy, along with an opportunity for you to opt out (which may cause you not to be able to continue to use the website). If you submit personal information after such a transfer, that information may be subject to the successor entity’s policy.



Do Not Track


We do not track users over time and across third party websites to provide targeted advertising and therefore do not respond to “do not track” signals. Third parties that have content embedded within the service such as a social feature may set cookies on a user’s browser and/or obtain information about the fact that a web browser visited a specific location from a certain IP address. Third parties cannot collect any other personally identifiable information from the service unless you provide it to them directly.



Social Features of the Services


If you provide information in any social feature of the websites (including, by way of example, via chat feature or online discussion forum), or to any other party through the website, you should be aware that your information may then be made available to others.


Information Security 


We take commercially reasonable security and backup measures to protect the information submitted to us. However, no method of transmission over the internet, or method of electronic security, is 100% secure. Therefore, while we strive to protect your information, we cannot guarantee its absolute security. We encourage our customers and partners to retain copies of all uploaded information on their own systems. 


Children’s Privacy


We do not knowingly collect any personal information from children under 13 years of age without parental consent. If we learn that a child under the age of 13 has provided us with personal information, or that such personal information has otherwise been inadvertently collected, we will delete it in accordance with applicable law. 



California Privacy



California residents have additional rights regarding our use of your personal information and are entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of personal information to third parties for their own direct marketing purposes in the preceding calendar year. We do not share personal information with third parties for their own direct marketing purposes. 


Consent to Transfer



We are operated in the United States. If you are located outside of the United States, please be aware that information we collect will be transferred to and processed in the United States. By using the websites or the Services, or providing us with any information, you fully understand and unambiguously consent to this transfer, processing and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.



Changes to this Privacy Policy


We may update this Privacy Policy at any time and any changes will be effective upon posting. In the event that there are material changes to the way we treat your personal information, we will display a notice on the website, or through other means. Continued use of the websites or our Services after any update will constitute your agreement to the new policy. 


Questions or Comments


If you have any questions or comments about this Privacy Policy, the practices, or use of the website or Services, please feel free to contact us via email at __________________.